Strategic Planning Project

Center-based Strategic Planning Projects form the heart of experiential learning in the second year. Three or four second-year students team up with a company in the region in order to explore a real growth opportunity or business challenge. This is not a simulation or hypothetical situation. This is about real issues and real solutions. At the end of the day, the student consultants are expected to deliver well-researched and well-founded recommendations that can be implemented.

Communication, teamwork, leadership are the keys to success in the SPP and business. That’s why the M.B.A. Program also emphasizes

• Off-the-cuff speaking
• Formal presentations
• Effective business writing
• Team dynamics
• Project management
• Consulting

STRATEGIC PLANNING PROJECT PARTNERS

Companies that have teamed up with the Oregon M.B.A. 's Strategic Planning Projects include:

• Adidas
• Amazon.com
• Columbia Sportswear
• Freightliner
• Hewlett-Packard
• Intel
• Nike
• Tektronix
• US Bank
• U.S. Olympic Committee
• Visa International
• Xerox

Some of the projects addressed:

• Optimal expansion markets for energy distributor
• Integration of newly acquired product lines
• River-based alternative to waste hauling
• New seat-licensing system for sports franchise
• Brand promotion through sale of licensed products
• Cash flow accounting for retailer
• Marketing plan for educational services NFP
• Web-based catalog for medical supplier
• Supply chain management for manufacturer
• Channel marketing for wholesaler

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